Business across the Middle East are racing to deploy Java based applications and Network Computers,
according to Sun Microsystems. Sun's regional head office in Dubai claims that at least 10 companies
in the GCC region are performing pilot tests on Network Computers, and estimates the current base of
Java developers to be more than 500. "Companies in the Middle East are quick to recongize that the
market is moving in that direction. The level of enthusiasm and the increasing level of expertise
across the region is extremely encouraging," Ellie Warner , marketing manager, Sun Microsystems Middle
East told ACN exclusively.
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"Companies in the Middle East are quick to recognise that the market is moving in the Java
direction."
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"One of the most notable Java enthusiasts has to be Habib Bank in Dubai. They have recently completed
an implementation in which they have totally redesigned their hardware and software infrastructures,
developed new Java based applications, and are now running on a network that is entirely front ended
with Java," Warner added.
"And the best thing about Java is its cross-platform availability. Not only is Habib running its own
in-house developed applications, but it is also looking at selling them on as generic third party banking
applications, because they will literally run anywhere," Warner told Arabian Computer News.
Sun Microsystem used Oracle Open World in Vienna recently as a platform to demonstrate the success that
Java has enjoyed around the world in its short life span. Arabian Computer News has told that there are
currently 400,000 Java developers in the world - as many as they are thosedeveloping on the Windows
platform. Sun invented Java two years ago with a specific task in mind, but the explosion of the Internet
led to the rapid and widespread adoption of Java as an application builder.
"With that came an avalanche. Over the past two years, 159 books
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on Java have been written in English, and
hundreds have been written in many other languages. There are another 140 books in production at this
time," Helmut Krings, vice president, Sun Microsystems Central Europe told Arabian News in Vienna.
"At the same time he development world has acquired Java knowledge. With 400,000 application developers
working in Java, we think that there are going to be many new players in the software industry," he added.
"Considering that Java is only around two years old, the level of adoption, development, and deployment in
the region is staggering, and we're obviously very pleased about that. But one challenge that we are now
faced with is the fact that Java is becoming Known as a generic programming l;anguage, and we are having to
take steps to ensure that the Sun branding and Java branding remain together," Warner told Arabian
Computer News.
To tackle this problem, Sun Middle East is targeting high level executives across the region for regular
fortnightly java breakfasts in which Sun will enhance the branding through technology updates and
presentations over the next few months.
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